demandIT
B2B SaaS Go-to-Market Experts.

Personalized, unrivaled B2B marketing solutions.
Core Marketing Services Offering

Market Assessment
  • Analysis of important target market characteristics, market sizing, etc.
  • Segmentation of market and profiling the ideal target customer(s)
  • Identification and profiling of direct competitors, near-competitors, and potential partners
  • Independent review of existing market assumptions and analyses
Marketing Strategy Development or Refinement
  • Marketing plan development and refinement
  • Budget analysis, resource planning and market mix assessment
  • Alignment with field sales, channels, and overall corporate objectives
  • Developing and tracking meaningful marketing metrics
Integrated Campaign Strategy and Plan Development or Refinement
  • Strategy and high performing campaigns including webinars, e-news, conferences, social media, SEO/AdWords, and product launch campaigns.
  • Messaging strategy and implementation support
  • Content map and compelling deliverables:
    • Customer: case studies, ebooks, videos, success books.
    • Influencer: media articles, analyst reviews/research reports/ position papers.
    • Company: white papers, survey papers, scenario demos, product sheets, press releases, key word blog posts.
  • CRM account and contact segmentation/reporting/alerting, marketing automation lead scoring/campaign flows, Google site analytics.
Product Launch Planning and Implementation
  • Overall go-to-market strategy, communication elements and timing
  • Demand generation channels
  • Resource requirements and allocation
  • Implementation support


Contact us
today to discuss your strategic marketing options.


Targeted marketing that engages prospects throughout the funnel and increases sales.