demandIT
B2B SaaS Go-to-Market Experts.

Revenue marketing is our passion.
Revenue Marketing Focus

The singular focus at DemandIT is business-to-business (B2B) marketing for growing software companies. This specialization allows us to leverage our unique capabilities to help companies shape compelling points of view, drive immersive customer engagement, and generate qualified demand for unique value propositions. 

Key common characteristics of the B2B software business:
1. Competitive markets, continuous product enhancements and growing cloud economics.  
2. Complex, lengthy buying process involving multiple stakeholders and outside influencers.
3. Costly go-to-market where spending often ranges from 30% to over 50% of revenue. 

Why Revenue Marketing? Why Now?

It’s a different era. IT buyers are connected. IT buyers are informed. Traditional marketing approaches are ineffective in today's digital world. 

According to SiriusDecisions, 67 percent of the buyer’s journey is now done digitally, which means buyers are increasingly doing their “shopping” online. It means the buying team has already formed a view about who you are, what you do and how good your value proposition is – often before Sales is really aware of what is going on “behind the scenes.”

79% of B2B buyers are engaging with technology vendors on social and/or business networking sites.
96% of B2B tech buyers engage with one or more social media sites/services.
The average IT decision maker needs to consume 5 pieces of content before they are ready to speak with a sales representative.
Factors driving tech buyers to tech sites: 93% say unbiased product reviews, 86% want relevant content, and 73% look for a trusted brand. 

Sources: IDG Enterprise 2014 "Customer Engagement" and 2014 "Role and Influence."

In the connected world, the biggest challenge for today’s software marketers is to get engaged early with customers and prospects, stay engaged and influential throughout the buying journey. Revenue marketing changes the paradigm from marketing as a cost center to a revenue driver, leading the entire awareness-to-lead-to-revenue funnel. It is not social media or email marketing. Revenue marketing is a holistic approach that involves four key elements: messaging & content, integrated campaign strategy & execution, digital marketing processes & system, and analytics. 



Changing Marketing Technology Landscape
Our experts literally wrote the book on revenue marketing. Read more about our expertise.